Write a letter to Plato. Who is Plato and how to write to him. Where to write to Plato. Step-by-step instruction

I wish good health to all readers of the Old Crow blog. Today I decided to talk to you about such a symbolic character for all webmasters as Platon Shchukin, or simply Plato. Plato is both a robot and a pseudonym for technical support of the Russian Internet giant Yandex. As a rule, it is on his behalf that Yandex communicates with webmasters. Plato even has his own blog, where he publishes quite interesting information. This blog lives here – https://yandex.ru/blog/platon/. But, often, a blog is not enough, because every webmaster sooner or later has an individual question. And then, there is nothing left to do but write to Plato directly. But the swami and I will try to figure out how to do this correctly.

But first, let's remember what I said a little higher. Plato is a robot... That's right. In most cases, the first letter sent to Shchukin will be answered by a robot, and not by real people in the support group. This happens for one simple reason. The support group receives thousands, if not tens of thousands of emails every day. Now think about how much staff you need to have to answer each of them. This is why, if a letter has standard content, it is filtered and a standard response is received. If the webmaster does not calm down and writes again in support of Yandex, then a living person takes Plato’s place and the answer will be individual. By the way, I talked about how to correctly write in support of Yandex, so that they would certainly answer you.

By the way, one more secret, although what a secret it is, but still. If you want a real support group to answer your very first letter, then this very letter needs to be written in the most unusual way. There can be many examples, and they are scattered in an extraordinary number throughout the Internet. Therefore, I will give only one so that you know in which direction to dance:

Good day!

During the last takeoff of my Boeing ...ru, which took place on January 20, 2011, all the passengers were mercilessly killed by your fighters and no one was left alive.

This saddens me very much and I would like to know the reason for such mass terror.

There was no illegal sale of tickets on the Boeing, so the reason for the deaths of passengers remains a mystery.

Tell me what needs to be done so that my Boeing can return to the airspace with passengers again?!

Why is this happening? Most likely, because the robot cannot respond to such a letter and submits it for manual moderation.

Where to write to Plato. Step-by-step instruction

Well, now the most important thing, the exact address where to write to Plato. After all, with Yandex’s innovations, they hid the return form so far away that you won’t find it right away. First of all, we will need to answer a bunch of questions in Yandex Webmaster with possible solutions to our problem. And only after we’ve pretty much said that we haven’t found the answer, we finally get to the feedback form with Plato. As an example, I will give visual instructions for my website:

Let's go to YaV

Click on it and you will be taken to the feedback page. Where we are asked to choose a site about which we want to write to Plato. If you have only one website, then, of course, you won’t have to choose.

Next, we get to a page where you will be asked to select the topic of the question. That's what we do. For example, I didn’t bother guessing and clicked on the top one – Site Indexing.

Here we have to answer all sorts of questions. If we don’t find anything useful, then we say that none of the above solves our problems.

In the end, we are thrown onto the feedback form. Here we fill in all fields marked with an asterisk. And since everything here is marked with an asterisk, we fill it all in =)). We can also attach a screenshot. Then click the send button and wait for Plato’s response to the specified email.

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Platon Shchukin is the pseudonym under which the Yandex technical support service communicates with website creators and optimizers.

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In correspondence with users, he plays the role of Pinocchio from the primer of first-graders or reporter Schreibikus from the pages of a German language textbook. Who can a child complain to about a difficult and boring topic? Who should I vent my negativity on? The character will listen, understand, and give advice. Mr. Shchukin copes well with this role - it is much more comfortable to correspond with a humanized character than with an impersonal robot.

Who is Platon Shchukin

No one knows for sure whether there is such a person in the technical support service. In one of his interviews, Platon said that the pseudonym was not chosen by chance; only men who bear this first and last name according to their passport are accepted to work in this service. This marketing move is justified; it creates intrigue around the character and attracts attention to the search engine.

The second question that concerns users: Is Platon Shchukin a robot or a person?

It is a generally accepted opinion that correspondence with webmasters is initiated by a robot. If the site creator follows Plato’s instructions, and also communicates not in standard phrases, but describes problems in detail, a person enters into correspondence. His answers are individual, sometimes tinged with humor and correspond to the style of correspondence.

A robot can't write like that.

Why did Yandex create Platon Shchukin

The search engine Yandex actively advocates for the humanization of the Runet and tries to give Internet communications the appearance of live human communication.

In addition, this system strictly monitors the quality of website content and strictly filters the information offered to visitors. At the slightest suspicion that the site’s content does not meet the standards and may cause inconvenience to ordinary users, traffic drops sharply, and the resource is excluded from the index. In this case, there is nothing else left to do but write a letter to Platon Shchukin, that is, contact Yandex technical support.

The birth of this character is a successful move by marketers, which favorably distinguishes the Yandex search engine from its competitors and attracts website creators. Indeed, users are happy to communicate with such a character. His assistant, Lera Straza, was also warmly received.

How to write to him

To contact technical support, go to Yandex.Webmaster and select the “Feedback” link at the bottom. Then we add a link to our website with which we are having problems.

After that, select the topic of the appeal (there may be several of them).

First, you will be offered to study already described solutions to standard situations, and if you do not find what you need among them, you will be allowed to write to Platosha:

In the window that opens, fill in all the required fields and write a letter. Then we wait for a response and then act in accordance with the recommendations received.

The subject of the letter to Platon Shchukin must necessarily reflect the essence of the appeal. These are, for example, questions related to the operation of sites, ideas for improving Yandex services, interesting suggestions or observations.

Rules of good manners when communicating with Plato

Plato is just a pseudonym, but there are generally accepted rules, compliance with which will increase the likelihood of a quick and positive resolution of the issue. When communicating with him you should:

• Observe the rules of politeness - say hello, do not insult or threaten.
• The tone of the letter can be anything, Plato perfectly understands humor and is friendly to webmasters, but the essence of the issue must be stated clearly and clearly.
• Attach a screenshot to the letter without waiting for Plato to ask for it.
• Be sure to indicate the domain and age of the site.
• The appeal can describe all the advantages of the resource and how it is useful to the visitor.
• It is worth expressing gratitude in advance - this is customary in such correspondence.

An example of such a request:

The information contained in Platon Shchukin’s blog will help reduce the number of calls to support and increase the site’s rating: Yandex News, tips for optimizing the site, answers to the most popular questions and solutions to known problems.

Plato acts in the interests of Internet users, and his task is to ensure a safe, useful and comfortable stay on the Internet.

Plato — Yandex technical support pseudonym under which they communicate with users.

Yandex advocates for the humanization of search, as a result of which the name Platon Shchukin has taken root in the vastness of the Runet. Technical support employees usually sign as follows: “With respect, Platon Shchukin.”

Why did Yandex love the name Platon Shchukin so much?

There are many versions, but as usual, these are all just guesses. For example, in one of the interviews it was said that only Platons and only Shchukins work in the technical support service, which is very unlikely. It is quite possible that only Plato himself knows the answer, but he is unlikely to tell the truth.

Who does Plato like to correspond with?

If a misunderstanding arises between a search engine, webmaster or optimizer, Platon Shchukin receives letters from the latter. Ordinary users rarely write, but if friction arises with Yandex or ideas for improving it, Plato is always ready to answer them: “Your signal has been noted. Sincerely, Platon Shchukin."

Basically, people turn to Plato for an immediate answer when a site is excluded from the index or its indexing is disrupted, etc.

Who is Plato?

Who is hiding behind this name, a person or a robot? Some believe that a human being cannot answer so many queries, others believe that no robot can write so intelligently. In any case, no one knows for sure.

The most common version is considered to be a combination of robot and human efforts. At the first stage of communication with the webmaster, the robot responds with the standard “our algorithms have decided to exclude your site from the search results.” If the webmaster followed Plato’s advice and corrected all the errors that led to the imposition of sanctions, then if the webmaster contacts the support service again, a person may enter into correspondence with him.

Below is an example of a letter to a webmaster who complained about the exclusion of pages on his site from the search index. To the webmaster’s creative impulse (“Every day the locusts destroy thousands of pages on their way”) Plato replied: “Hello, Webmaster! You have attracted not only my attention, but also that of the entire department. Take care of your garden in accordance with the recommendations of qualified agronomists, grow new and unique plants in it, make the garden beautiful, convenient for visiting, and no locusts, including ours, will threaten it. Over time, everyone will learn about the beauty of your garden. Sincerely, Platon Shchukin Yandex.Ru support service ».

For what?

In fact, Yandex is one of the only search engines on the Runet that advocates humanizing search. Yandex imposes filters or bans on sites for deceiving search robots and for fraud against ordinary users.

And simple human communication with a pseudo-person named Platon Shchukin wins you over and motivates you to work productively to improve the site.

How to write to Platon Shchukin in Yandex? Photo instructions!

Various problems with the site periodically arise for many webmasters. The site is not listed in the search results, the resource is ranked low by search engines, there are few pages in the search - this is not a complete list of problems that arise when working on the site. In this case, of course, you should first look for the root of the problem on your side and in the methods of your work. If obvious reasons that led, for example, to the site falling under the filter, were not discovered, then you can safely write a letter to Yandex describing the problem. So, within the framework of this article, we will tell you how to write to Platon Shchukin in Yandex technical support.

For reference: Platon Shchukin is a collective image. It is with this name that Yandex support service employees sign their letters when answering questions coming from the Yandex.Webmaster service.

How to write to Yandex?

To write a letter, go to the Yandex.Webmaster interface at the link www.webmaster.yandex.ru. The user must be registered there, and at least one site must be added to the service panel.

Then, from the list presented, you need to select the site about which you need to write a letter to Plato.

A page will open with brief information about the site in the foreground. In the column on the right there is a link “Ask a question about the site to support,” which you need to click.

On the page that opens, you can write a letter to Yandex. The following fields must be filled in:

What is your name;
your email to which the response will be sent;
Message subject;
message.

Obviously, writing a letter to Yandex support is not so difficult. Meanwhile, Platon Shchukin’s answer, as a rule, is not original and, unfortunately, meaningful. After all, search engine technical support employees have to deal with a huge number of situations every day and answer hundreds of questions from webmasters who are dissatisfied with indexing, ranking their resources, and whatnot. There are not enough resources to prepare an original, meaningful answer for everyone. Thus, if a webmaster wants to receive a meaningful answer from employees that will really help solve a problem with the site, then he needs to first think through the question well and correctly state it in writing.

How to write to Platon Shchukin?

Practice shows that the content of the response from Yandex technical support employees is directly influenced by both the tone and content of the letter. Therefore, if a webmaster wants to receive real help, and not a standard unsubscribe, then he must write a letter to Plato, adhering to the following rules.

Firstly, you need to rid the text of emotions. After all, pouring out suffering and cursing at a search engine in no way helps solve the problem. Therefore, when corresponding with Yandex, you should focus as much as possible on solving the problem, leaving your indignation, indignation and other emotions to yourself.

Secondly, it follows in the first letter state the essence of the problem very clearly. For example, if a resource’s position on queries has dropped sharply, then you need to write specific queries to Plato. If attendance has sharply decreased, then it is necessary to write when this decrease was noticed. Next, the site itself and its advantages are described in a few sentences. At the very end of the letter, you need to ask a short and clear question that summarizes the whole essence of contacting technical support for the service. A version of the “correct” letter to Yandex may look like this.

Thirdly, in correspondence with the support service it is necessary to describe in detail all measures taken to solve the problem. For example, if Yandex’s response to the webmaster’s request contained certain comments. Then in subsequent letters the webmaster must show that these comments were taken into account and the shortcomings were eliminated. For example, you can write about which pages of the site were analyzed, what shortcomings were discovered and whether measures were taken to eliminate them.

Fourthly, you need to write correctly, that is, without errors. This point can be left without comment.

So, as part of today’s material, we talked about how to write to Platon Shchukin in Yandex. Contacting support should not cause any difficulties. It is enough just to avoid rudeness, clearly formulate the question, not make spelling mistakes and, of course, respond adequately to comments.

If you are now reading our post, then most likely you are a webmaster who is in one way or another connected with promoting your website in the Yandex search engine. We have prepared this information just for you.

Most beginners, when creating a website or promoting it, have many difficulties and questions, yes... there are those who run to various forums in search of a solution, and there are those who try to contact the so-called Platon Shchukin. At first glance, there is nothing complicated about this, but in order to ask your question, you need to try hard to find a form for sending messages. In this article, you will learn how to correctly write to Yandex technical support. But for this, the conditions must be met, which we will discuss below.

How to properly contact Yandex technical support

Conditions without which you will not be able to submit an appeal:

1. You must have a website
2. You must have access to the webmaster service
3. You must log in on the main page
4. You must formulate the question correctly

Okay, this is all clear, but where is the treasured button?

1. Go to Yandex Webmaster, at the very bottom click on the “Feedback” link, or follow the link. A new page will open, with a greeting and a list of questions. Choose the one that interests you.

2. Let’s say you notice that your site’s position has dropped by more than 30 points, in which case you need to select the “Site Ranking” item.

3. Click on the link that most relates to your question. A new page will open containing possible reasons for the position decline. If you think that the information presented was not useful to you, at the very bottom, you should check the box “ The reasons for the decline remain unclear»

5. It is suggested to check the webmaster for errors and warnings. If everything is in order with you, then we indicate that “ No violations were found on the site«.

How to fill out the form for contacting technical support with Platon Shchukin

• Select the address of our website where problems occurred
• In the “Site region” line, indicate the country in which the positions were checked
• Fill out the example request correctly
• What position did the request have BEFORE/AFTER
• Message. Formulate your question correctly so that technical support staff can quickly determine the reasons and give you an answer. ( Example No. 1: Hello! after January 12, 2017, the position of my site fell by 30 points, before that it was in the Top 5, please indicate the reasons . Example No. 2: The website site.ru was created on 01/01/2017, tell me, was this domain under the AGS filter? ) etc.
• Name and email address. Then click the “Submit” button. Within 7 working days, you will receive a response. In my case, they responded on the same day.