How to do business in a small town. Big business ideas in a small town. Differences from big cities

Content

Today, the unstable financial situation in the country leads to job cuts. Some people go to new companies after being laid off, while others look for ways to start their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with little investment.

What business is in demand now

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most demanded business, you need to determine what products and services the population of your city needs. It is believed that in any region, organizations involved in the repair, replacement of plumbing, the sale of household chemicals and products are in the greatest demand. To find out more precisely what kind of business is relevant now, an analysis of the market for services and goods will help.

Service Demand

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, commercial transportation companies are in first place in terms of the number of applications. Organizations from the sphere of beauty and health are only 1% behind in the top. By finding out which services are most in demand among the population, you can organize a profitable business.

What is profitable to sell now

Aspiring entrepreneurs love to wonder what people are in demand right now. Actual products remain the same. An example of high-margin products: flowers, drinks, jewelry, handicrafts. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic beverages are considered popular products.

What kind of business is now in demand in a small town

Small settlements are bypassed by novice entrepreneurs. In their opinion, the business there brings very little income. This is partly true, because salaries there are lower than in megacities. The cost of renting and buying premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

The most popular business in a small town is a general barbershop. In addition to hairdressers, there should be manicure-pedicure masters, beauticians and masseurs. Shoe and furniture repair shops are popular regardless of the financial situation of the country, because. people tend to restore old things out of fear of spending big.

Demanded business

Commercial activity is always aimed at satisfying the needs of people or stimulating demand. Any promising business is built on this. You can artificially create demand for products by running product advertising on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activity should bring maximum income with minimal cash investment and exploitation of various resources. These features characterize a highly profitable business. During the crisis, it is not necessary to open enterprises engaged in the production of any products. Their profitability will be low, the risks are high, and you will see real profit only in a few years. The service sector is considered successful.

Super profitable business

All novice entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some allow you to build a super-profitable business from scratch in just a couple of months. Another way not to save money and get a lot of money is to create a business that is completely new for the region and in demand. Direction options: from restoration or car rental - to your own thrift store.

Most profitable business

By opening your own bakery in a large city, you can quickly return all invested funds - in less than 2 months. A similar situation is observed with healthy food restaurants. People are no longer attracted to fast foods. The fastest paying business is able to return all invested funds in a month. Before opening your own business, study by sorting them by profitability indicators for your region - so you can weed out offers that will lead to the bankruptcy of the company in the future.

Profitable online business

A distinctive feature of activities on the World Wide Web is the lack of binding to one's place of residence. You can search for clients both in your city and beyond, so organizing a profitable business on the Internet is easier than doing it in the real market. A novice entrepreneur does not even need start-up capital. There are several areas of such business:

  • provision of online services (programming, design development, accounting, etc.);
  • launch of an online store;
  • participation in affiliate programs;
  • creation and promotion of your information product.

An actual business with the provision of services on the Internet can be created if you are a specialist in any field. You need to draw up a portfolio or launch a business card website, where your skills will be described in detail. You can start an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Goods will be sold with a small markup.

Online store

Consider opening an online store in more detail.

Pros:

  • minimum investment (often 10-15 tr is enough)
  • you can work in the Russian Federation from any city
  • everything is growing rapidly: in 2018, the turnover of online commerce exceeded 1 trillion rubles, the forecast for 2023/24 is 3-4 trillion rubles.

The main problems 2 - to find a profitable product and stand out from competitors.

Advice - communicate more with the owners of existing online stores. Then the ideas will come by themselves.

The best place for communication is clubs of owners of Internet sites. The largest of them - "Insider", unites tens of thousands of entrepreneurs. The club is founded by the owners of large sites, every month there are large (including free) online and live events.

  • it is run by the founder of the club, Nikolai Fedotkin, owner of the Video-shoper store (10-15 thousand people visit the site per day)
  • the issues of choosing a niche (they give more than 1000 proven products), competition, creating a website, advertising, suppliers, individual entrepreneurs, delivery, etc. are solved.

The webinar is free. You won't find anything better in Russia now.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, you can organize if you offer products of your own production, engage in intellectual work, or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Think Like a Business Owner When implementing a new jack-of-all-trades business idea, it is important to remember that you are becoming a business owner. You will not only make repairs in the house, but you will also be responsible for running the business. As a business owner, you must be prepared to perform the following tasks: Develop the overall direction and strategy of the business Identify and find ways to […]

  • Business idea how to make money on a 3D printer

    More and more often we hear about 3D printing and the changes that it brings with it in the technical development of modern society. But the main truth is that the average person has many opportunities that were previously not available to him. So why not take advantage of a new business idea and capitalize on this innovative […]

  • Berry growing business idea

    Every year more and more people think about the benefits of a healthy and environmentally friendly diet, and if twenty years ago the vast majority gravitated towards hearty fast food, today many men and women will choose not a fatty, incomprehensible cutlet for a snack, but a glass of juicy berries. Actually, a person’s awareness of the need for normal, environmentally friendly nutrition opens up wide opportunities for entrepreneurs […]

  • Business idea for opening a playroom for children

    A playroom for kids is a great idea for a successful business. Experienced animators and a friendly interior will make your game room popular and you won't have to complain about the lack of customers. Parents are increasingly looking for people they can trust with their children for a while. Hence the popularity of private kindergartens, governesses and playrooms. How to start your […]

  • Grooming is a sought-after profession for animal lovers.

    A pet grooming salon is an interesting business idea for pet lovers. In order to become a professional hairdresser and beautician for pets, you need to take special courses in grooming, or hire a professional in this field. This successful business idea will always be in demand, as pet owners care not only about their health, […]

  • Yoga for beginners. Business idea: how to open a yoga school

    In recent years, there has been an increased interest in a healthy lifestyle in our country. Russians are beginning to take care of their own health by engaging in physical exercise, walking, jogging, and many more exotic sports that help not only shape the body, but also heal the soul. One of these sports is yoga, the main task of which is to relax the body, […]

  • Business plan for the manufacture of ceramic dishes

    A person who seeks to support himself and his family tries in every possible way to earn money. Many spend time in offices, working with a huge amount of documentation, someone works at an enterprise, putting all their efforts to get a small salary, some work in shopping centers or stand in markets in any weather. However, not many are satisfied with their own work. That is why people often […]

  • Business plan: How to start printing on ceramics

    A large number of people want to decorate their interior with something unique. However, the modern market in most cases cannot offer exclusive products. Therefore, many people try to look for some design solutions on their own, for example, by applying photographic images to ceramic dishes or tiles. However, not many people realize that you can make very good money from creating exclusively decorated ceramics. For this […]

      • 2.1. Some tips for a successful start of your business
      • Business idea number 1. Opening a beauty salon
      • Business idea number 2. Fast food on wheels
      • Business idea number 3. Flower and houseplant shop
      • Business idea number 4. Private kindergarten
      • Business idea number 5. Husband for an hour - perfect!
      • Business idea number 6. Production of keys
      • Business idea number 7. Internet business in a small town
      • Other activities
    • 5. Conclusion

    Each of us at least once in our lives thought about starting our own business. For some, this is an escape from the office and an unwillingness to waste time and knowledge “for an uncle”, for some it is the need for self-realization, and for some it is the ability to independently manage personal time. But the most important criterion for everyone who wants to create their own business in a small town or a large metropolis is financial freedom and an increase in living standards. At the same time, those who are eager to go on an independent voyage mistakenly believe that it is easier to succeed in large cities and metropolitan areas than in small ones.

    In order to refute this myth, let's deal with the concept of "small city". As a rule, these are cities with a population of less than 50 thousand. And as practice shows, organizing and developing a business in a small city is much easier than in a large one.

    In this article, we will cover the following questions:

    • What are the pros and cons of owning a business in a small town?
    • What is the best business to open in a small town?
    • What business ideas for a small town work in 2016 with minimal investment?
    • How to start your own business from scratch?

    So, let's start to understand in order.

    Choosing business ideas that can be implemented in a small town

    1. Benefits of doing business in a small town

    Pros ( + ) of your business in a small town:

    1. Small start-up capital. In small towns, business costs such as rent, utility bills, personnel and advertising costs are significantly lower.
    2. High efficiency word of mouth. In small towns, the popularity of a product or service is largely due to acquaintances and personal reviews.
    3. Quite a lot of free niches due to the limited presence of goods and services. Many innovations appear in small towns with a significant delay, which, undoubtedly, can be used by “bringing” a business idea from a large city in which it has already been tested.
    4. Low competitive environment.

    To the main disadvantages ( - ) can be attributed to a limited potential audience (each client will be "worth its weight in gold") and a rather low purchasing power (in small towns, the income of the population is orders of magnitude lower than that of residents of large metropolitan areas).

    2. What new business can be opened in a small town

    There is an opinion that a really profitable business can only be opened in a big city, and in a small one there is nothing to try, but this is not so. Of course, the specifics of the business will differ from the business in large cities, but the income will not be long in coming. Moreover, small cities in Russia are much larger than large ones, and it will be more profitable and easier to develop your business in such a city.

    Tip 1. The first thing to do is to carefully consider what kind of business you will be doing in terms of profit.

    The most important thing is to find out what services the population in your city needs.

    You should not invent a bicycle again, you need to know that catering or a hairdresser will always take root in the city center, and 24-hour stalls will be in demand on the outskirts.

    Tip 2. Choosing for yourself the type of activity of your business, you should always take into account your inclinations, talents in a particular area. It is important that you like your business, otherwise you will not be able to succeed.

    It will be best if you start doing what you know how to do best.

    So, if you know how to cook well, have a long-dusty diploma of a catering technologist or a cook, or maybe you work in this profession, then of course you should link your new business with the old one. Believe me, this will protect you from many difficulties associated with the subsequent opening and organization of the entire business. Knowing the basics and having skills in some area, in your case, should be evaluated as a huge bonus that will help you out more than once in the future.

    2.2. An interesting solution for starting your own business

    It is worth considering, at first glance, a completely frivolous type of business, like tutoring. It is notable for the fact that it almost does not require any investments, but the income appears immediately and there is no need to wait for years for the business to pay off.

    Remember! perhaps you draw well, or play the guitar or piano, or maybe you know English well?

    Now such a business is gaining momentum, people are happy to send their children to study, or go to private teachers themselves for a lower fee than specialized circles with professional teachers offer them. Moreover, this is a chance for you to minimize the risks that any novice entrepreneur will inevitably face. Because such a business is much more mobile, does not present technical complexity and quickly reaches the break-even point, taking into account the minimum initial investment.

    If, nevertheless, you could not figure out what exactly you should do, then proceed from the principle of which service areas are most in demand. The grocery store is always a win-win, because people always need food. But it is worth considering the location of your store in the city, because if there is a large, well-known grocery store nearby, the chance of making a good profit in this place will be significantly reduced.

    Ideas for a business in a small town: what kind of business to open

    3. Business ideas for a small town: with and without investments

    The organization of any business implies the presence or absence of initial investments. Business for a small town is no exception. Not every business requires investment.

    Here is a list of some ideas that don't cost anything.

    3.1. Business ideas without investment in a small town

    • Tutoring. Are you well versed in a particular area? Do you have teaching experience in educational institutions? Are you fluent in a musical instrument? Then this activity is for you. Submit ads and recruit students.
    • Cleaning services. Cleaning products are at hand for every housewife. Tidying up the office, helping with cleaning after the festive events - all this is a reason to offer your services and start earning. If you wish, you can organize a whole group of such assistants and grow into a large cleaning company.
    • You are fluent in a foreign language make transfers.
    • There is a sewing machine and experience on it - sell mini-studio and clothing repair services. This type of service is always in demand, especially in small towns where the purchase of new clothes is associated with significant expenses.

    And this is not a complete list. Here are more examples: accompaniment of children, walking pets, transportation in a personal car - it is worth taking a fresh look at your talents and skills, and there will be something to your liking by itself.

    If there are small cash savings at your disposal, the scope of finding your own business for a small town expands significantly.

    3.2. Small town business ideas with minimal investment

    • Service from the category of "husband for an hour." The higher your qualifications, the wider your client base will be. Minor home repairs, damaged item restoration, plumbing and electrician services all require skills and a small set of tools that will be your first investment. Required amount to start: from 1000 to 5000 rubles.
    • Haircuts, hairstyles, braiding- a very relevant type of service today. Of the investments - the cost of tools and styling products. This amount will not exceed three thousand rubles. If necessary, you can complete courses in hairdressing. It's still 2000-3000 rubles.
    • Creation and sale of goods created by one's own hands: soap, decorations, postcards, invitations, hair ornaments, decor for festive events. Material costs will not exceed 2000-3000 rubles. Recipes and master classes can be found on thematic forums and websites.

    Read also how you can earn with minimal investment, in.

    3.3. Own business from scratch for a small (small) city with investments

    If you are ready to invest in start-up capital the amount from 100 000 rubles and higher, then the expected profit will be higher than with little or no cost. The following are business ideas suitable for a small town with significant cash raising:

    • Shop products. A balanced assortment and low prices are the secret of success. No expensive exotics and exclusives. The convenience store with affordable and quality products will quickly become a favorite with locals. Rental, equipment and personnel costs: from 100 000 rubles. (See How to open an online store from scratch - detailed instructions)
    • Salon. The sphere of beauty is always popular in any locality. Particular attention should be paid to the selection of personnel. It is the masters who will either make your business successful or “drown” it. Expenses: from 50,000 - 100,000 rubles.
    • Auto repair shop/tire fitting. A few skillful hands and an influx of customers is guaranteed. In this type of business, geography also becomes a decisive factor. When choosing a location, be guided by places with high traffic of motorists. Investments: 50,000 - 100,000 rubles.
    • Bakery. Hot pastries every morning will make queues line up for you. And if you introduce novelties into the assortment, such as pies and cakes to order, European pastries (strudels, croissants, snacks, etc.), then your business will be successful. Naturally, for a business like a bakery, an important nuance is the presence of a competent baker-technologist. Investments, taking into account all the requirements for catering establishments, will amount to at least 150,000 rubles.

    We have provided a list of business ideas that can be implemented in a small town with minimal investment or without significant financial outlays. Next, let's look at the ideas that are successfully working and tested by many entrepreneurs in 2016 in a small town, in more detail.

    3.4. Business idea: apartment building or hostel

    A great way to earn money in a small town can be the construction or arrangement of a small apartment building or hostel. All that is needed to implement such an idea is to get a loan from a bank, buy, rent or build an individual house of a large area and divide it into several apartments.

    The easiest option of the above is to rent a ready-made house with an area of ​​100-120 sq. meters, divide it into 3-5 apartments and rent housing. Such a scheme is able to fully recoup all costs and reach net profit in 2-3 months. You can also open a hostel in a house using this method; in small towns, the demand for hostels is quite high today. If you are interested in this earnings scheme, then we advise you to download our free course on how to buy an apartment building and earn from 100 to 300 thousand rubles per month.

    How to buy an apartment building

    Download free business plan

    Watch a video from our specialist on how to organize a rental business in 44 days:

    4. Profitable ideas for a small town

    Business idea number 1. Opening a beauty salon

    Beauty will always be a successful selling product. Girls who often visit such establishments and are sensitive to themselves will come to your hairdresser, and men who need to make the most ordinary half-box, and a grandmother who is used to trimming her haircut on the last Fridays of the month, and a child who needs to cut bangs. In short, these services will always sell well, especially if you guess with the best location.

    There are several business models. The first is the economy option. It is this that is best opened in a small town where inexperienced residents live. Services should be the most ordinary. A hairdresser works here, a nail service is debugged, light cosmetic services are provided (plucking and painting eyebrows, etc.).

    Beauty salon - a business that will always be in demand among the population of a small town

    The second model is called business class. A stylist-make-up artist, professional hairdressers, cosmetologists with a medical education can already work here, who carry out procedures such as deep peelings, tattooing, and a solarium operates in the salon. To open a salon of this level, you will need to study the market of your city very well, because such a salon will “live” only where people have at least an average income.

    Do not forget about the requirements and taxes that all beauty salons are subject to, and if you keep cosmetology, everything will be much more difficult with it, since only a doctor with a higher medical education specializing in therapeutic cosmetology should carry out cosmetic procedures. There are no such strict requirements for other personnel.

    If you are planning to make a massage service in your salon, then here the conditions for keeping the staff are more loyal. Massage can be carried out by a specialist with specialized secondary specialized medical education. If you decide on such services in your salon, you will have to provide a list of documents to RosZdravNadzor. All preparations for the opening of the salon will take you at least a year. So if you want your business from scratch in this area, you will have to be patient.

    Business idea number 2. Fast food on wheels

    A mobile food outlet will bring a good income, and the costs of opening such a business will be minimal. In the Russian market, a fast food van will set you back about $9,000. Previously, such vans could only be purchased abroad and for a large fee, but now several companies in Russia are engaged in their manufacture, and the solution to this problem has been greatly simplified. Approximately $ 5,000 is the simplest model of a van, which is offered by the Russian manufacturer Avtokholod. This model is only suitable for grilled chicken and shawarma and is not at all durable. The service life of the van is no more than 7 years.

    Mobile food outlet-coffee shop - as a type of business that can always be opened in a small town

    This business can be opened if you have in mind a win-win point where it would be possible to open a stall of this type. And do not forget that it is forbidden to put such stalls in any places you like. Each place of deployment will need to be coordinated with the city administration, often you will be asked to move to another place. You also need to be prepared for this, including in a small town, where the competition seems to be not as big as in megacities.

    Business idea number 3. Flower and houseplant shop

    Flowers are not vital, but oddly enough, a very popular product in the country's markets. Especially during the main holidays: March 8, September 1, New Year. Also, flowers are often needed on a weekday - for a date, as a thank you to someone for a service or a teacher at the university.

    To open such a business, you will need about 10000 $ . Of course, you may be able to save money, but it’s still better to focus on just such an amount. An area of ​​18-20 square meters is enough to open a small flower shop. The best location for a store would be near a large shopping center if your city has one, or a large grocery store.

    Flower shop photo

    Also remember that a transparent showcase well decorated with flowers that attracts the eyes of passers-by always wins over the usual “Flower Shop” sign. The brighter the appearance of such a store, the more potential customers it will attract.

    When everything is decided with paperwork, it's time to rent a suitable room. Remember that traffic for a flower shop, like for any other type of business that involves sales, is critical. Think carefully about this aspect, and although it will be much more expensive to rent a room near a large shopping center or store than in a residential area, most likely the result will be much more effective.

    Arranging with flower suppliers will be quite simple. Nowadays, there are a lot of wholesale bases that specialize in flowers and you can find out about them simply by using the resources of the Internet. But do not rush into cooperation with the first companies that come across, it is quite possible that after searching longer you will find a more profitable option for you, albeit less advertised.

    At the beginning of the journey, you can hire two florists who would work in shifts. Buy first only flowers that stay fresh for a long time. These are roses, gerberas, chrysanthemums. From houseplants orchids phalaenopsis and anthurium. It will be better if you understand at least a little about flowers and houseplants, this will greatly facilitate your work and create understanding between you and your florists.

    Business idea number 4. Private kindergarten

    Given the current situation in Russia, the situation with state institutions, especially with kindergartens, leaves much to be desired. The costs of opening this business will not be small, and it is also not necessary to expect that it will pay off in the first year. But there is good news: with perseverance, patience and a good reputation, you have every chance to achieve excellent success in this area and exist for a very long time. Rumors about a good private kindergarten will spread around the city in an instant and you will not have a shortage of clients. But you need to remember that this type of business is very specific. Without due love for children, for your work in this field, you will hardly succeed.

    Private kindergarten - as an example of a business for starting a business in a small town

    Moreover, such establishments are always under the watchful eye of state institutions and are strictly checked by all possible authorities. In addition, if you do not have the necessary pedagogical education, you will not be able to open such a business.

    The premises of a private kindergarten must be at least 4 square meters per student. There are also separate rooms for sleeping, eating, playing. The medical office is also mandatory. You will need special furniture and a separate entrance to the kindergarten. All staff must have a pedagogical education. Work experience in this area and love for children should be the main arguments when hiring educators and nannies.

    Summarizing, we can say that to open such an institution you will need about 700,000 rubles. The amount is not small, but if you love children and are ready to devote your business to them - go for it, because your desire always remains the main argument!

    Business idea number 5. Husband for an hour - perfect!

    Probably the simplest and practically not expensive business will be such a business as “husband for an hour”. Of course, you will have to spend money on various tools and small parts, which you can then sell to your customers for a little more than you bought them. These will be switches, sockets, latches, locks, perhaps some parts of plumbing, light bulbs, etc. The range of your services will also be very diverse, so if you have gaps in some skills, they will need to be addressed as quickly as possible. Here is a list of services that you will need to be able to do:

    • Elimination of breakdowns associated with plumbing;
    • Repair of household appliances;
    • Furniture assembly;
    • Repair and replacement of sockets, switches;
    • Installation of satellite dishes, chandeliers, toilet bowls, cisterns, etc.

    And this is not the whole list that you will have to learn how to do quickly and efficiently. The business plan will need to take into account that some tools will be more convenient to rent rather than buy, at least at first. Because it often happens that an expensive tool is needed only a few times over the entire time and simply simply cannot pay off.

    It should also be borne in mind that it will be very problematic to carry out this work without a vehicle, so it will be a huge plus if you already have a car. If not, then you should consider purchasing it.

    Registering such a business will be very easy compared to many others. In this case, registration as an individual entrepreneur will be enough to open a business, with an income tax form UTII(How to open an IP, read the article). All initial costs for such a business will be no more than 50,000 rubles(including uniform, protective gloves and other necessary details).

    And remember 90% The success of such a business depends on advertising. Do not spare money, use any possible means of advertising your business. This is a running line, and advertising in newspapers and magazines of the city, you can paste ads on houses and stands. There is one more bonus of this business - in a short time you can attract regular customers, who will subsequently bring the main profit.

    Business idea number 6. Production of keys

    Agree, each of us resorted to the service of making keys. This service always remains and will remain in demand, even in a small town. You don't have to be a master at this to get started.

    Now there are key-making machines that do everything for you, and learning how to work on one will not be difficult. Only if you decide to do this business, you need to be well informed about competitors. After all, keys are not something that people buy every day. If somewhere nearby there is already such a stall, then you should not take on this business.

    One machine of domestic production will cost you $ 1,000. You can always find cheap spare parts for it and repairs will also not be expensive, and domestic machines are of high quality, so you will almost certainly choose it. Do not buy Chinese machines. Practice shows that their quality is much inferior to Russian ones, although the price is somewhat lower.

    An ordinary stall is usually chosen for the premises, but you can also rent a small corner in a large store. Perhaps the latter option will be more profitable, since stalls, as described above, are often attacked by city administrations and perhaps at some point you will be asked to move it to another place, which will cause you to suffer significant losses.

    Business idea number 7. Internet business in a small town

    Today, more and more successful entrepreneurs are organizing an online business that brings a steady income. Many types of services and goods are ordered on the Internet, so why don't you start making money on it?

    There are a lot of options for organizing an Internet business. To choose the best one for yourself, we advise you to download and study our free course on how to start a business from scratch on the Internet.

    Other activities

    Here are a few other business ideas for a small town and the minimum investment to open them:

    • Organization of holidays and events (from 10000 rubles);
    • Website development (etc.) (from 40000 rubles);
    • Sale of kvass (from 80000 rubles);
    • Growing vegetables and other crops (from 50000 rubles).

    In conclusion, we note that in any business you need to follow several important rules, without which you will either fail or have serious problems.

    1. Monitor the reputation of your business! You have no idea how well word of mouth works in a small town. Each person, before deciding on some kind of service, especially during a crisis, will think very well and, perhaps, ask his acquaintances and friends about the services of the organization he wants to apply to. In this case, almost 100% of success depends on how your customers respond about you.
    2. We recommend focusing on the quality and reasonable affordable price of the goods that you sell. Having established yourself as a good specialist, you will see how soon your diligence and perseverance will begin to bear fruit.
    3. Don't forget how important advertising is to a business. Every month, and at the very beginning and more often, take some time to submit ads in newspapers and a ticker. Most often, it is advertising that is the key to the success of an opened business.

    We have analyzed only a few examples of what kind of business to open in a small town, as their list is endless. Choose the business that you like, you will never get bored and then you will succeed!

    5. Conclusion

    Let's summarize:

    1. Study the niche and competitive environment in the city where you plan to open your business.
    2. Do not bet on expensive positions and exclusives.
    3. Estimate the start-up costs, they should be reasonable.
    4. Discard ideas that require the involvement of a large number of highly qualified specialists.
    5. Watch your reputation - the spread of negative information is fast, especially in small towns.
    6. (3 voice(s), middle: 3,00 out of 5)

      What can be done right now:

      1. Choose the most suitable business option for a small town
      2. Make a business plan to implement a specific business idea
      3. Download our free course on making money online from scratch if you want to launch a successful Internet business in a small town
      4. Take advantage of our courses and earning books to help bring your business idea to life

    People who plan to start their own business often mistakenly believe that they can get high incomes and develop only in a big city. In fact, it is easier to do business in a small city, and if you approach the issue correctly, you can provide yourself with constant high profits.
    First of all, it should be clarified which city is considered small. From the point of view of the business community, this includes settlements whose population does not exceed the level of 100 thousand inhabitants. Most of the cities in the Russian Federation fall into this category, so it is obvious that the potential of business ideas for them is huge, and it is easier and cheaper to put into practice.

    A person who lives in a small town has a lot of opportunities to create his own business. Financial costs are much less than in a large center. Some types of business can be started with little to no investment. Thanks to the low competition, there is always something to do, even if it seems that the city already has everything.

    Why start your own business at all?

    By going into business, a person has the right moment to gain complete independence from other people, as well as the chance to earn significantly larger amounts of money than as a full-time employee.

    From the very beginning, build your business so that in the future it can work without your constant participation. This is the only way to financial independence.

    Differences from big cities

    Considering the situation from the point of view of the differences between large and small cities, one should dwell in more detail on their features.

    • Citizens in small towns earn much less. For this reason, big business is not profitable, not taking into account the construction of factories and factories, which require labor.
    • The main demand is for traditional goods and services that people use every day. This allows you to expand the direction of entrepreneurial activity in several areas at once.
    • Low level of financial investments in the process of initial development. This is explained by the lower rental cost of the premises, the low level of staff salaries, low promotion and advertising costs.
    • And of course, the smaller the city, the faster the rumors spread. Accordingly, the reputation of a businessman plays an important role. People will not make a profit if acquaintances or relatives tell about deceit or inadequacy, and no advertising will save. This aspect is key.

    Food business ideas

    Opening a small cafe with reasonable prices and classic dishes is a profitable business. Because there are few such places in small towns, they will definitely be popular. Profitability is high due to low investment and high level of self-sufficiency.

    Food trucks. This term refers to small mobile cafes. Presented in the form of vans with the necessary equipment for cooking directly inside. They are able to move to any place, for example, during the festival they go directly there and provide participants with food. The assortment is small, each dish is cooked quickly and well, due to a lot of practice.

    Inexpensive canteen on the territory of a factory or educational institution. Low cost and large portions of dishes that are inexpensive in terms of cost, allow you to get a large flow of customers.

    Food delivery services (especially sushi and pizza) demonstrate popularity and good profitability. Delivery is organized at their own cafe, and a special courier service is opened, working with catering points in the city. Services of this type are common in large cities, and in a small one you can easily capture the market.

    Some open mini-bakeries. This is especially true in areas where there are people passing through. For business efficiency, you should prepare products from the freshest products that customers like. The room requires a small size, and special equipment is also needed.

    Retail

    Of course, speaking of small business, it is impossible to ignore trade. Opening your own store is the most common way to start your own business.

    In this case, the main thing is to correctly assess the demand. What is missing in your city? What products could you offer to the local population?

    Opening a grocery store is traditionally popular. The basis for success is the right location and price level, adequate for the average salary in the region.

    Starting a small non-food store will require a minimum investment if you order goods from China, for example, on Aliexpress. There you can find a huge number of interesting things at a very low price (for example, mobile phone accessories, jewelry, clothes).

    Business ideas in the entertainment field

    In the event that a traditional cafe does not bring the necessary profit, it is possible to provide customers with various holidays. These include corporate events of private firms and public authorities, weddings and banquets.

    Stylishly decorated nightclubs will be popular with young clients.

    For its organization it is required:

    • Rent a large space;
    • Purchase the necessary equipment. Moreover, both for the kitchen, where snacks and drinks will be prepared, and for the dance floor.
    • Popular DJs and dancers from big cities are also invited to perform there and attract the attention of young people. Events like this raise the reputation of the institution.
    • It is possible to organize themed parties in honor of popular holidays. And during the day it functions like a regular cafe.

    Business ideas in the service sector

    The service sector is very popular. The minimum level of financial investments, a high level of self-sufficiency.

    A salon for women and men providing hairdressing, manicure and pedicure services with separate booths for VIP clients will be popular. Specialists in massage and cosmetology are also involved. The level of profitability of such a project will be high, with the proper level of masters.

    Organization of taxi transportation. Several professional drivers in their own cars and a dispatch service, at reasonable prices, will provide residents with comfortable transport. This type of business is promoted through advertising and word of mouth. Profitability is high, due to the fact that in small towns there are no aggregators like Yandex Taxi or Gett.

    It is promising to create your own fashion atelier for tailoring. Requires a small room, special equipment and professional seamstresses. Tailoring dresses for graduations and weddings, clothing repair and other services at reasonable prices will lead to high profitability of the business.

    The business of garbage collection and the destruction of old buildings and structures is gaining momentum. Instead of dilapidated abandoned houses, large residential complexes are being built. And to make room you need to demolish them. Labor and equipment costs are negligible. At the same time, garbage is removed from spontaneously formed dumps and special tanks.

    Some out of the box ideas

    The problem in the Russian Federation is the lack of kindergartens. This stimulates the development of private establishments and mini-kindergartens. Financially wealthy parents who cannot leave their children to anyone are the target audience.

    To do this business, competent employees who have experience working with children are needed. It is also required to rent a room and obtain official permission from the state authorities. The last stage is the most difficult and time-consuming.

    Business by . You can read more here. In short, this is an opportunity to open your own business using a ready-made model. For a certain amount of money or a percentage of sales, you will receive constant information and advertising support, technology and a ready-made business model.

    People who lead an active lifestyle can organize ethnotourism. Standard resorts do not surprise anyone, so rich people prefer to travel to picturesque places and hard-to-reach places.

    Excursions to Lake Baikal, for example, are in great demand, where you can enjoy the nature and beauty of the region without fuss. But this is not the only interesting natural place in our vast country.

    According to travel agencies, thousands of tourists go on vacation to Kamchatka and Karelia. If the town has such attractions, the tour business has great potential.

    The organization of hunting and fishing for wealthy clients from large cities is very popular today.

    The property

    In case there is extra real estate, you can organize. There are two options: monthly, daily.

    In the first case, an apartment or house is rented to permanent residents, which are students and young families. Income will be stable.

    It can be much more profitable to rent by the day if there are tourist flows in the city. Popular with a lack of hotels in resort towns. You need to publish your listings on airbnb.com and booking.com to attract regular travelers from all over the world.

    If you don’t have your own real estate, then you can earn on someone else’s. Open a real estate agency. The initial investment in such a business is quite low, and the prospects are excellent, since small towns are not yet accustomed to renting out housing and commercial premises via the Internet.

    Internet business

    Until recently, it was possible to earn a lot by opening a computer club. A room is rented, gaming computers are bought whose performance is sufficient for modern games and a low price per hour is set. The youth spent the day in such places. However, with the progress, computers appeared in every family, and the Internet made it possible to play collective games at a remote distance. As a result, this type of business simply disappeared.

    Good profit is brought by own Internet resources. First of all, you need an idea and a thorough analysis of the niche. The main thing is that the subject of your site should be interesting to you, otherwise the enthusiasm can quickly evaporate. You also need to have the necessary skills and tools to run such a business, the ability to promote your site.

    The most popular option for organizing a business is an online store. As goods, there can be both various little things of a household nature, and large appliances for the home. The development of progress has made it accessible to residents of any settlements. Goods are delivered both by courier service and via Russian Post. You can read the specifications in advance and choose the right product without wasting time getting to the store.

    If resources are available, your own web studio opens. To do this, a few professional programmers are enough. The cost of one Internet resource ranges from 10-20 thousand to several million. The client is sought remotely or through the method of "cold calls".

    Entrepreneurial modern girls develop business through social networks, for example, Instagram. Fitness instructors train daily, post photos online, attract followers and sell ads. Or, for a fee, they make individual training plans. The cost of advertising posts reaches several tens of thousands of rubles.

    If you have some kind of expert knowledge, then you can start your own educational channel on YouTube (youtube.com) and earn money from advertising. Foreign languages, cooking, car repair and maintenance, computer topics and more are in demand. The advantage of an educational channel over an entertainment one will be a constant and stable level of views, and hence income.

    You can start an online business with little to no initial capital. This is its main advantage, but the competition will be appropriate.

    Market and competitor analysis

    To start opening your own business, you need to conduct a comprehensive market analysis, find out what specific services or goods are required for city residents. Having found out this, it is required to select competent personnel capable of working effectively and attracting more customers. To do this, it is often necessary to contact a special recruiting agency.

    It is important to pay attention to potential competitors. What are their advantages, what are their disadvantages. Does it make sense to open nearby or is it better to look for another place.

    Many tasks can be solved without leaving home. Through special resources on the Internet, an advertisement is placed on the search for employees. In a small town, you should definitely use word of mouth, which often spreads information faster than the Internet and newspaper ads.

    At the same time, it is worth noting that the goods of suppliers from large cities or simply large firms will cost significantly more than the products of small manufacturers. Be sure to consider the possibility of supplying goods from China. Today it is not as difficult as it might seem.

    It is important that the planned business should have prospects and be in demand. Opening a fashionable haute cuisine restaurant in a city where the average salary does not exceed 15,000 rubles will be unprofitable. Same with a 5 star hotel. Another thing is to invest in a street point selling shawarma near a university or vocational school. It is also promising to open an inexpensive pizzeria there.

    You should correctly assess your own strengths and capabilities, and determine when the investments will pay off and begin to bring net profit. Without an effective strategy, the business will fail.

    Where to get money to start

    The most commonly used way to start a business without having the necessary amount of your own money is a bank loan. Explore all options from different lending institutions.

    To obtain borrowed funds, you need to provide the bank with all the documentation that relates to the planned business. There are support programs from the state (be sure to find out about this in the local administration). These include preferential taxation systems, subsidies of various levels, and a reduced credit rate. To get a loan, you need the help of a competent lawyer who will provide all the necessary information and advice.

    Be sure to find out about the availability of specialized business incubators in your city. They can help you with any legal questions you may have, as well as help you get a loan and write a business plan.

    If you have reliable friends or relatives, then you can try to start a business together, refusing borrowed funds.

    Finding a place

    When it comes to finding the right location for your business, it is important to highlight two aspects:

    1. Rent price.
    2. Nearby potential customers. Good permeability.

    Sometimes, the premises are rented and later repaired on their own, which saves money.

    Depending on the concept of business, the appearance of the office plays a big role. If you plan to receive customers, the interior should be of high quality and stylish. As a rule, residents of small towns react strongly to this and prefer to trust what looks expensive and of high quality.

    It is also important to consider the patency of the target audience of a particular business. Inexpensive fast food outlets are opening near places of educational institutions, shopping malls, markets. It is students and people who went shopping that are the main customers of such places.

    At the same time, food outlets are best located close to residential buildings. People will not go far for bread and milk if there is a good store nearby.

    Planned level of profitability

    It should be understood that a business in a small city does not pay off quickly, unlike a large settlement. Residents cannot afford to spend a lot of money due to low wages. The degree of demand also affects. The season plays an important role.

    For example, outlets that sell kvass or ice cream in the summer, especially in the southern regions, have a huge profitability. At the same time, in winter, there are simply no such points. But beauty salons are gaining popularity, in the summer, on the contrary, they are empty.

    Most importantly, make sure that your income is always enough to pay off loans if you decide to finance your business in this way.

    The basis of a successful business in the province

    In order for any business in a provincial city to be successful, pay off quickly and bring good income, you must follow a few key rules. Their practical use allows you to earn and attract new customers.

    The cost of goods and services should not exceed a certain value. The mentality and level of prosperity of provincial residents does not allow spending extra money just like that. They are looking for ways to save money. Therefore, they resort to the mechanism of discounts and incentives for regular customers.

    The quality of service is above average. If a person likes it, he will recommend this place to friends, acquaintances, relatives. At the same time, a bad reputation will negatively affect entrepreneurial activity. Negative reviews need to be prevented at the very beginning. There were cases when a cafe, after a drop in the quality of service, lost customers and went bankrupt. A bad reputation for an establishment in a small town can become a curse, while a good one can become a major sales driver.

    Promising ways of development

    It is important to note that the basis for any business is constant movement forward, development, evolution. What is profitable now, in a year, when marking time becomes the cause of ruin. There are many ways to improve your business.

    Advertising is a good method. Advertising attracts new customers. Among the popular moves are promotions, discounts, presentations of new products. Marketing plays a big role. A special feature is the duration of the promotion and the profitability of the offer.

    Business image plays a big role. Positive feedback, gratitude from customers, allow you to increase the number of customers.

    Another step is to open branches in neighboring cities and districts. Over time, these costs will pay off. Brand awareness will grow.

    To start a small business, it is enough to register as an individual entrepreneur. This will save you money on bookkeeping and taxes.

    In conclusion, it is worth saying that a business, even in a small town with a small population, is able to generate income. A provincial town is a good place to create and develop your own business, and an enterprising person will definitely succeed.


    Experienced businessmen say that the best business in a small town is a funeral home. The difficulty lies in the fact that the funeral services market is divided between several companies, and it is difficult to get into it. To enter such a business, you need to be assertive and have a starting capital of at least $30,000. If all goes well, the bureau will generate $10,000 or more in net profit.

    2. Tailoring for church ministers

    There are functioning churches even in the smallest towns, which makes it possible to earn money by sewing church clothes. With an optimal combination of price and quality, orders will come from other cities in the region and even neighboring regions.

    For an original idea to bring money, you need to invest $15,000 in its implementation. The monthly profit of the workshop will be $5,000.

    3. Production of paving slabs

    Considering business ideas for men in a small town, one cannot fail to mention the manufacture of paving slabs. This type of paving is in demand, so there will be many orders.

    The main thing– analyze the market and make sure that there are no competitors who can “crush” a small business.

    The implementation of the idea will require about $30,000. Expected net income is $7,500 per month.

    4. Gym

    The popularity of a healthy lifestyle is growing every year, so opening a gym is a win-win business idea. The success of a business depends on the location of the gym, the quantity and quality of simulators, the interior, and the qualifications of trainers.

    It will take $25,000 to set up a small business in a small town. In this case, the net profit will be $4,000 per month.

    5. Production of aerated concrete

    Aerated concrete blocks are durable, durable, minimal shrinkage. Therefore, the production of this building material is a sought-after business in a small town.

    Start-up capital of $6,500 is required to set up production. Net profit per month will be at least $ 3,000.

    6. Dental office

    Promising business ideas for a small town include opening a dental office. Teeth tend to deteriorate and decay, therefore services for their treatment and recovery will always be in demand.

    It will take about $25,000 to implement the idea. The money will be used to purchase a dental unit, autoclave, furniture, and consumables. At the same time, even a small office will bring more than $ 3,000 per month.

    7. Auto parts store

    The auto parts business is more for a guy. To succeed, you need to understand the components and know which of them are in the greatest demand. In a small town, it is recommended to sell only running parts, and bring the rest on order.

    It will take at least $30,000 to open a store. Net income per month will be $ 2,800.

    8. Cleaning company

    Many entrepreneurs, when considering ideas for a small business in a small town, stop at cleaning. Professional cleaning is in demand by ordinary people, businesses and organizations. So, if you do a good job, there will be no shortage of customers.

    The initial investment will be a little over $8,500. The money will be used to rent a car, buy vacuum cleaners, chemicals, gloves, masks, clothing for staff. Cleaning can bring up to $ 2,500 per month.

    9. Salt cave

    If you don't know what business to start in a small town, consider setting up a salt cave.

    Halotherapy is considered an effective way to improve the body, treat and prevent respiratory diseases.

    A small business has every chance of success due to low competition. The creation of the cave will take no more than $ 15,000. Net profit can reach $2,500.

    10. Small 3D cinema

    If you do not know what business to do in a small town, think about what its inhabitants lack. Usually people in small towns are in need of entertainment, so showing movies in a 3D cinema can be a great way to make money.

    The total cost will be $23,000. If you open a cinema in a good location (near the center and shopping malls), you can count on a net profit of $ 2,500.

    11. Mini zoo

    Visiting zoos is one of the most popular activities. In order for a business in a small town to bring good money, you need to use every opportunity to generate income (hold excursions, lectures and photo shoots with animals, invite visitors to participate in feeding pets).

    To open a zoo, you need to have a starting capital of $5,000. Net profit can reach $2,500. It depends on the location of the zoo, advertising strategy, diversity of animal species.

    12. Coffee house

    A good business idea for a small town is to open your own coffee shop.. If you locate the establishment in a passable place, customers will visit it from morning until late evening. The coffee shop can be located in a separate room or business center. If financial opportunities are limited, you should think about creating an institution with a minimum area without seats.

    Opening a classic coffee shop will require $21,600. Net income per month will be $ 2,000.

    13. Construction of baths

    33. Cartridge refilling

    A variant of a business idea for a small town is the creation of a point for refilling cartridges. To carry out this type of activity, a small room, divided into 2 zones, is sufficient.

    A profitable idea can be realized for $6,600. Estimated profit is $1,100. You can start small and then grow into a full service office equipment company.

    34. Driving school

    Considering interesting business ideas for a small town, it is worth mentioning the creation of your own driving school. You can implement this idea in the following way:

    1. Rent a building for theoretical classes and a driving platform.
    2. Buy an engine. You can find it in a car service or auto parts store.
    3. Buy manuals, posters, a mannequin for training in first aid.
    4. Hire employees. Driving instructors can work for a percentage of the profits with their own cars.

    The creation of a driving school will cost $12,000. Net income will be $2400.

    35. Wedding salon

    If you don't know how to make money in a small town, consider opening a bridal salon. Best of all, wedding dresses are sold in spring and summer. In the cold season, you can rent and sell evening dresses and suits.

    Setting up a business will require $14,000. Net income will be $3,000 per month.

    36. City news portal

    Small business ideas for a small town include creating a news website. The placement of interesting content helps to attract readers and, accordingly, advertisers.

    It will take $800 to create a news portal. Subject to effective promotion, the site will generate income in the amount of $ 500.

    37. Shop on wheels

    Small town business ideas from scratch include building a mobile grocery store. Such a business is suitable for small settlements in which there are no large retail chains.

    A trailer or a modified van can be used as a store room. Investments in business at the initial stage - $ 5,900. The expected profit is $1000.

    38. Play island for children

    Those who are looking for a profitable business in a small town will like the idea of ​​​​creating a game island in a shopping center. It would be nice if they sold toys that parents could buy for their children. This guarantees a profit of up to $900.

    It is better to open a game island on the 3rd floor of a shopping center, where food courts and children's stores are usually located. The initial investment in the business will be $5,000.

    39. Bath or sauna

    To understand what kind of business to open in a small town, you should think about the desires of consumers. Many people dream of relaxing after a hard day at work., devote time to self-care or communication with loved ones. All this can be done in the bath, the opening of which will require $ 9,000.

    Net income will be $ 1,500, provided that the institution has a good reputation. Remember that rumors spread quickly in small towns, and try to turn down unreliable clients.

    40. Shoe shop

    Don't know what business to open in a small town? Consider starting a shoe repair shop. The initial investment will be $3,500. The money will be used to rent premises, purchase equipment, tools and supplies.

    Try to get as many people as possible to know about the workshop. This will help you earn up to $800 monthly.

    41. Clothing repair shop

    Clothing repair is a profitable business idea in a small town. This service is especially relevant during periods of crisis, when people prefer to save on purchases and repair old clothes. Ateliers are opened in crowded places or sleeping areas, closer to clients. In any case, it will take about $ 4,000 to create a business.

    In small towns, the net profit can reach $1,200. But it takes a long time to reach this level of income.

    42. Interior design studio

    If you have the makings of a designer and want to start a small business in a small town, this idea is for you. A small studio would require a capital of $1,350 to set up. The money will be used to rent premises, buy a computer and printer, print business cards and advertising.

    You can find clients through acquaintances, as well as through partnership agreements with real estate agencies and construction companies. If all goes well, the net income will be $800.

    43. Stock clothing store

    Do you want to know what business in a small town will be successful? Watch where people dress. If there is still no stock clothing store in the village, this needs to be corrected.

    Outlet outlets make money by quickly selling goods, while the mark-up can reach 300%. It is important to establish relationships with suppliers in order to be able to instantly replenish the assortment.

    The cost of opening the store will be $8,300 and the profit will be $800.

    44. Fixed price shop

    The ability to buy any product at a fixed price attracts people, so a small town will be glad to have such a store. Investments in the opening will amount to $ 7,600. The funds will be used to register a business, purchase furniture and equipment, and purchase the first batch of goods.

    Income from the sale of goods at a fixed price can reach $ 800 per month.

    45. Computer club

    There is little entertainment in small towns, so profitable business ideas include starting a computer club. It is worth starting with the selection of premises, the purchase of computers (at least 10 pcs.), hiring staff. The total cost will be $10,800. In this case, you can count on a profit of $ 800.

    46. ​​Tutoring center

    Do you think in a small town? Consider starting a tutoring center. It is not necessary to have a pedagogical education to open it..

    It is enough to find professionals in various fields and offer them work with hourly pay. The costs at the stage of creating a business will be $10,000. Expected income - $ 1400 per month.

    47. Coffee to go

    The point of sale of coffee can be located on the ground floor of the shopping center or in another place with high traffic.

    To do this, you will have to obtain permission for retail trade and the conclusion of Rospotrebnadzor, make medical books for all employees.

    It will take $7,500 to create a small island. In this case, the income will be $ 750-800.

    48. Rolls to go

    You can place a point of sale of rolls on an area of ​​3 sq. m. For this, any place with good traffic is suitable, including transport stops, shopping centers. Organization of the project will cost $4,900. The expected profit from one point is $800.

    49. Breeding crayfish

    Given the love of people for seafood, it can be argued that the breeding of crustaceans - this is a profitable business in a small town. You will have to start with buying a pool and creating optimal conditions for its future inhabitants.

    Starting a business will require $7,500. You can earn up to $750 a month selling crayfish.

    50. Kindergarten

    Even small towns are experiencing a shortage of pre-school educational institutions, which allows entrepreneurs to open private kindergartens. Investments in creating a business will amount to $ 10,000. Expected income - 1500 $.

    Now you know, in a small town. Take action and everything will work out!